How to Write a Blog Post That Attracts Diverse Talent
Key highlights + employer blog writing
Why a HireDiverse blog post boosts your employer brand
What to include so your post is authentic and engaging
How to use inclusive job ads, DEI examples, and storytelling
Best practices for links, keywords, and images
A step-by-step guide to writing a blog post that resonates
Showcase inclusion and attract diverse candidates
HireDiverse amplifies employers’ commitment to inclusion and employment brand. By working with employers across Canada, we share not only open roles but also success stories that highlight inclusive hiring practices and workplace culture. Featuring employer stories on our site positions your company as an inclusive employer of choice, builds trust with diverse job seekers, and helps you attract candidates who value equity and belonging.
Employers can also submit a blog post to be featured on HireDiverse, giving you the chance to spotlight your initiatives, demonstrate your ongoing commitment to diversity, and strengthen your employer brand. A featured post shows candidates that inclusion is more than a talking point, it’s part of your identity as a workplace.
Why your blog post matters for employer branding
Publishing a blog post on HireDiverse is a direct investment in your employment brand. Job seekers often form impressions before they even click on a job ad. A well-written employer blog shows who you are, what you stand for, and why diverse candidates should consider applying.
For organizations in Canada, blogging is a practical way to demonstrate inclusive hiring practices and align with expectations under Canadian employment law. When your blog post shares a genuine story, you set yourself apart from generic corporate messaging and invite candidates to picture themselves belonging at your workplace.
What to include in your employer blog post
Think of your post as a chance to tell a story. Avoid generic statements like “we value diversity”. Instead, show what inclusion looks like at your company. Share a unique program, a team initiative, or a personal story from an employee. Creativity and specificity go a long way in building trust.
Your inclusion story
Explain why inclusion matters at your company. Share your journey, whether you are far along or just starting.
Inclusive hiring practices
Describe how you use inclusive job ads, accessible recruitment tools, or bias-aware interview training.
Employee voices
Feature quotes or spotlights that bring your team’s experiences to life. Authentic voices are more persuasive than polished statements.
Community engagement
Mention partnerships with newcomer organizations, Indigenous communities, or DEI-focused non-profits. Link to these efforts to show impact.
Resources for candidates
Provide links to your careers page and explain how candidates can learn more. Add references to DEI standards or guides that show alignment.
Learn from real examples of Canadian DEI programs
When it comes to writing about diversity, equity, and inclusion, specific stories carry more weight than broad statements. The style, format, and context of the examples below are great inspiration for what you can put in your own employer blog post on HireDiverse.
By sharing authentic initiatives, you help candidates see inclusion in action and strengthen your employment brand.
Miovision – Embedding inclusion into growth
Miovision is a tech start-up in Kitchener, Ontario.
As the company scaled, Miovision deliberately embedded diversity and inclusion into its policies, practices, and workplace culture. Their DEI strategy wasn’t about slogans, it was about building an environment where people felt safe, valued, and included.
As a result, employee engagement improved, trust in leadership grew, and Miovision positioned itself as a start-up that prioritizes belonging from the beginning.
Blog post example and full story: How a deliberate approach to diversity and inclusion improved employee engagement at a tech start-up
BC Hydro – Building networks for inclusion
BC Hydro is a Crown corporation in British Columbia operating in a traditionally male-dominated sector.
They developed employee resource groups and leadership networks, including a women’s network, to address representation gaps and create opportunities for underrepresented employees.
As a result, the organization advanced gender equity, created mentoring opportunities, and gave employees a stronger sense of community within a large organization.
Blog post example and full story: CCDI Success Story – BC Hydro
Sobeys – Advancing equity through community partnerships
Sobeys is one of Canada’s largest grocery retailers.
Sobeys has invested in diversity, equity, and inclusion programs that extend beyond their stores and into the communities they serve. These include partnerships with newcomer organizations, Indigenous initiatives, and supplier diversity programs.
By aligning business operations with community impact, Sobeys demonstrates that DEI can drive both better business results and stronger social outcomes.
Blog post example and full story: Working While Muslim Blog Post
Best practices for writing a good blog post
Writing a blog post that resonates requires both substance and structure. Treat it like a conversation with the candidates you want to reach.
Use keywords naturally
Phrases like inclusive hiring Canada, inclusive job ads, and DEI in the workplace should appear in your text so search engines can surface your post. This helps you connect with job seekers who are actively searching.
Link effectively
Always link back to your own careers site. This strengthens Search Engine Optimization (SEO) and helps candidates explore more about inclusive hiring.
Add visuals
Use team photos, branded images, or workplace graphics. Images make your post feel real and human. Make sure to add detailed filenames for maximum SEO impact.
Format for readability
Break text into clear sections with headings. Keep paragraphs to two or three sentences for easier reading.
Stay authentic
Candidates spot “corporate speak” immediately. Be direct and honest. Share challenges as well as wins.
Step by step guide to writing your blog post
Choose a headline that is clear and speaks to inclusion. Example: “Building belonging through mentorship as [company name].”
Write an introduction that explains why this story or practice matters to your employment brand.
Add detail about the program, initiative, or policy you want to highlight. Be specific, not vague.
Include employee voices or a case study that makes the story human.
Link strategically to your careers page, DEI resources so candidates can see more about your values and commitment to inclusion.
Add images that illustrate your workplace culture.
Finish with a call-to-action for candidates such as “Explore our open roles” or “Learn more about our inclusion journey” that links to your job openings on HireDiverse.
Tone and authenticity matter
The best employer blog posts sound approachable. Imagine you are speaking to a candidate face-to-face: confident but human. Avoid jargon and keep your sentences clear. Transparency builds trust, especially if you acknowledge areas where you are still growing.
Many candidates, especially those from traditionally underrepresented groups, are looking for honesty more than perfection. Sharing both successes and challenges in your DEI in the workplace journey makes your brand relatable and credible.
HireDiverse strengthens your inclusive employer brand
A blog post on HireDiverse is one of the most effective ways to strengthen your employer brand and connect with diverse talent across Canada. By combining authentic storytelling with blogging best practices (keywords, links, images, and approachable tone) you create content that not only informs but also attracts.
Candidates are actively searching for signs of inclusive hiring Canada practices. When your post appears in those searches, it becomes more than just marketing. It becomes an open door, inviting job seekers to see themselves at your company and consider applying.
Publishing a strong blog post is not just about filling space, it’is about showing up where diverse candidates are looking and proving through your words and examples that inclusion is more than a slogan. Done right, it positions your company as an inclusive employer of choice in Canada.
Frequently asked questions about writing a HireDiverse employer blog post
How long should my HireDiverse blog post be?
Aim for 800–1200 words. That length is ideal for search visibility, while also giving you enough room to tell your inclusion story in detail.
What should I write about?
Focus on something unique to your company like a program, initiative, or story that shows inclusive hiring Canada practices in action. Avoid generic statements and instead highlight specifics that make your workplace stand out.
Where can I see example blog posts to inspire mine?
If you’re looking for inspiration, start with real Canadian examples of employers who have highlighted their DEI in the workplace programs.
Companies like Miovision, BC Hydro, and Sobeys have all shared their initiatives publicly. These case studies show how different organizations feature their inclusion stories in ways that build trust and strengthen their employer brand.
Do I need to include images?
Yes. Images make posts more engaging and authentic. Team photos, branded graphics, or visuals of inclusion initiatives can help candidates connect with your story.
Should I use links in my blog post?
Absolutely. Always link to your own careers site or job postings, and include trusted external resources. Adding internal links to HireDiverse guides helps readers keep exploring DEI in the workplace content.
What keywords should I include?
Naturally use terms like inclusive job ads, inclusive hiring Canada, DEI in the workplace, and Canadian employment law. This helps your post show up in candidate searches and strengthens your employer brand online.
How formal should my tone be?
Keep it professional but approachable. Write like you are talking directly to candidates: clear, honest, and authentic. Candidates respond best to posts that feel real, not like corporate marketing copy.
How often should we publish employer blog posts?
Quarterly is a great starting point. Regular posting keeps your employer brand visible and shows that inclusion is not a one-time effort but an ongoing commitment.
What if our DEI strategy is still developing?
Be transparent. Share where you are now and what steps you are taking. Diverse candidates value honesty and will appreciate that you are actively working toward progress.
Why is blogging on HireDiverse good for our brand?
Publishing a post allows you to demonstrate inclusion beyond job ads. It positions your company as an inclusive employer of choice, builds trust with diverse job seekers, and improves your visibility in search results.
How do I post a blog on HireDiverse?
To contribute a blog post on HireDiverse, please contact us at hi@hirediverse.ca. Blog features are a paid service, and we’ll provide you with details on pricing and next steps.
Reach more diverse candidates across Canada.
HireDiverse is a Canadian job board that connects organizations with diverse talent.
