How to Make Your Company Career Page More Inclusive
Summary
Your career page is one of the first places diverse candidates check. This post explains how to make it more inclusive, from language and visuals to accessibility and trust signals.
If you're hiring in Canada and want to attract equity-deserving talent, this guide helps you stand out and shows you truly value inclusion.
Key Highlights
Career page language and visuals that reflect inclusion
What to avoid when showcasing your team and values
Accessibility tips for page layout and structure
Real examples from Canadian employers
SEO and messaging guidance to reach diverse job seekers
What to include on your company’s career page
A company career page is the part of your website where you show people what it’s like to work with you. It’s more than just a list of open roles. It’s your chance to tell your story, share your values, and give job seekers a feel for your team.
A good career page includes your current job openings, of course, but also highlights your culture, benefits, team photos, diversity statements, and anything else that helps someone imagine themselves working there. Think of it as your first real conversation with future candidates, so make it count.
When you post a job with HireDiverse, you also get a dedicated company page, your own branded space to showcase what makes your team stand out. It’s a place where you can highlight your commitment to inclusion, post your open roles, share employee testimonials, and feature visuals that reflect your workplace culture.
This added visibility helps you attract equity deserving candidates who align with your values. A well crafted company page not only builds trust but strengthens your employer brand, making it easier for the right people to picture themselves working with you and more likely to apply.
How to make your company career page more inclusive
Your career page is often the first stop for job seekers, especially those from underrepresented groups who want to see if your workplace is safe, welcoming, and inclusive. It is not just about job listings. It is a reflection of your values, your team culture, and how seriously you take equity.
Unfortunately, many employers treat it as an afterthought, missing a real opportunity to connect with the people they want to hire and build their employment brand.
If you're serious about attracting diverse talent, your career page needs to do more than check a box. It should clearly communicate who you are, what you stand for, and who belongs on your team. It is your chance to show that inclusion is not just a statement on paper. It is part of how you work.
Here are five ways to make your company career page more inclusive.
1. Start with inclusive language
Inclusive language matters because it shapes how people see themselves in your workplace. The words you choose can either invite someone in or make them feel like they do not belong.
For many candidates, especially those from equity-deserving groups, even subtle word choices can send a message about whether your company is a good fit. That is why every word on your career page (and job ads) counts.
Keep your copy clear, friendly, and free of corporate buzzwords.
Ditch phrases like “fast-paced,” “competitive,” or “work hard, play hard”.
Talk about your DEI values, but back them up with real examples and stories from your company.
Use a gender decoder to check for biased language.
Ask ChatGPT or other AI tools for input and feedback.
Have people from diverse backgrounds review your content before it goes live.
2. Show diversity in real and authentic ways
People want to see themselves represented. The visuals and stories you share on your career page should reflect the true diversity of your team and culture, not just what sounds good on paper.
People can tell when something feels performative. If you’re going to share visuals or voices, keep it real.
Use photos that reflect real diversity across race, age, gender, and ability.
Highlight full teams, not just leadership or polished headshots.Share staff stories or testimonials that feel personal and honest.
Avoid stock images that feel staged or generic.
Feature real people and real moments from your workplace.
3. Make accessibility a priority
An inclusive career page is also an accessible one. Job seekers should be able to read, navigate, and interact with your content without barriers, no matter how they access it.
Use high contrast for readability and include alt text for every image.
Avoid heavy PDFs and graphics that do not work well with screen readers.
Make sure your site is mobile-friendly and easy to navigate with a keyboard.
Small changes can go a long way in making your site more usable for everyone.
4. Highlight inclusion like you really mean it
Candidates should not have to guess how inclusive your workplace is. If inclusion matters to you, make it visible and easy to find on your career page.
Add a dedicated section for diversity, equity and inclusion, not just a sentence buried at the bottom.
Link to your equity programs, employee networks, or community involvement.
Share details about accommodations, flexible work, and how you support new hires.
Use clear, specific language to show what inclusion looks like at your company.
5. Boost your visibility
There is no point in doing the work if no one can find you or land on your career page. Search engines need clear signals, and job seekers are often using specific terms when looking for inclusive employers.
Make sure your content is easy to find, easy to share, and clearly aligned with what people are searching for. You want the right people to find you and feel seen when they do.
Use phrases like “inclusive hiring in Canada” and “DEI in the workplace” in your page text.
Link to your active job postings on HireDiverse and other trusted job boards.
Write clear page titles and section headings that reflect your real culture and values.
Add meta descriptions that tell search engines and people what your company stands for.
Keep your page updated so job seekers know you are actively hiring and committed to inclusion.
Your company career page is one of the easiest ways to show your commitment to inclusive hiring
An inclusive career page is not just a nice extra. It is one of the easiest ways to attract the right people and show that your workplace is welcoming and modern. When your page reflects your real team, your values, and how you support employees, candidates feel it right away. That kind of first impression matters, especially to people who are often overlooked or left out of traditional hiring.
Showing your commitment to inclusive hiring doesn’t have to be complicated or expensive. You can start with what you already have, like your company career page. A few simple updates to your language, photos, structure, and transparency can make a big difference. A strong, honest page helps you stand out and shows that you are not just saying the right things, you mean them.
Frequently Asked Questions About Inclusive Career Pages
Why does my company career page matter for inclusion?
Because it is one of the first places candidates go to learn about you. If it does not reflect inclusion, you might be turning people away before they even apply.
How can I audit and improve my current career page?
Ask someone outside your team to take a look. Better yet, a job seeker from an underrepresented group. You can also use our inclusive job ad guide as a checklist.
Do I need a separate DEI page or section?
Yes. It helps make your commitment more visible and easier to access, especially for candidates who are actively looking for inclusive workplaces.
Should you use stock photos in the DEI section of your career page?
Yes, but be thoughtful. Choose images that reflect your current team or where you’re headed. Avoid tokenism and clichés.
Ready to put it all into action?
Hire diverse talent by showing who you are from the start. HireDiverse is Canada’s job board for equity-focused hiring, connecting you with thousands of diverse candidates in one place. Post your job today and show your commitment to inclusion where it counts.
Reach more diverse candidates across Canada.
HireDiverse is a Canadian job board that connects organizations with diverse talent.
